Nudge vs COVID-19

Using the power of design and Nudge Theory, we’ve come up with a series of posters to help change the behavior of Filipinos towards practicing the minimum safety guidelines.

Nudge vs COVID-19

Using the power of design and Nudge Theory, we’ve come up with a series of posters to help change the behavior of Filipinos towards practicing the minimum safety guidelines.

What is Nudge?

Nudge Theory is a concept that seeks to indirectly influence someone’s behavior towards something positive. It was popularized by Richard Thaler and Cass Sunstein, authors of the book Nudge: Improving Decisions about Health, Wealth, and Happiness. This theory is now widely used in politics, public health, and business – it’s cheap and easy to implement!

Why use Nudge?

Along with the wonders of design, we used the nudge theory to change the behavior of Filipinos in social distancing, proper mask wearing, and handwashing. Just like a tap on the shoulder, we want to remind and encourage everyone to practice these safety habits for the New Normal.

Nudge Posters

These posters are visual cues that nudges bystanders to perform certain actions, making it into a habit which they can share to their friends and families.

Downloads

Frequent Hand Washing Posters

Includes 2 posters translated in Filipino, English, Bisaya, and Hiligaynon.

Proper Wearing of Mask Posters

Includes 9 posters translated in Filipino, English, Bisaya, and Hiligaynon.

Physical Distancing Posters

Includes 5 posters, 2 of which are translated in Filipino, English, Bisaya, and Hiligaynon.

All Nudge Posters

Includes 16 posters, 13 of which are translated in Filipino, English, Bisaya, and Hiligaynon.

Help your Friends and Family Adapt to the New Normal

Share the #AdaptPH materials and content to your family and friends and help them better everyday decisions in our fight against COVID-19

Help your Friends and Family Adapt to the New Normal


Share the #AdaptPH materials and content to your family and friends and help them better everyday decisions in our fight against COVID-19

Adapt PH is a nationwide campaign that aims to utilize the power of design and the nudge theory to help change behaviors of Filipinos with regard to COVID-19 minimum safety guidelines.

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